Business intelligence and database and information management Research Paper

Business intelligence and database and information management - Research Paper Example However a proper business intelligence system is worthless if the model of information and data storage does not provide a good management system. As such, it is necessary to have a good data management system. A Data Management System (DBMS) is an application that manages the execution of user data in the data regulating their access and modification capabilities. This guarantees the reliability, security and integrity of the data. Over the years these platforms have evolved greatly from simple queries to a wide array of systems that are applied broadly. This paper seeks to show the importance of having Business intelligence as well as data and information management systems through the review of various literatures and the incorporation of a case study. Market analysis of consumer data is not a new practice as it has been in use since the ancient Mesopotamians time where clay tablets were used to store information (Thierauf, 2001). Although the systems in use may have evolved dramatically, the core principles of the practices have not. Data mining and business intelligence in an organizational setting main goal is to analyze the market practices with the aim of providing the best course of action for specific market populations (Nandi, 2014). Traditionally, business intelligence was meant to; analyze vendor relationships, sales trends, effectiveness of marketing, customer habits, market behavior and manage organizational finances as well as predict demand (Shaw, 2011). However, with the development of intelligent systems, the scope of the practice has grown with the systems having broader applications. These include tracking of service delivery, sharing of information of between professionals like doctors and safeguarding the priva cy of individuals’ information (Shaw, 2011). Nevertheless, the data management systems of today that have enabled large data storage in